- Market Research:
Conduct thorough market research to identify trending niches and products. Look for gaps in the market where you can provide unique and valuable content. Spend some time on Etsy and Amazon to identify what books are selling and what makes them so popular.
- Product Diversity:
Expand your product offerings to include a wide range of low content items such as journals, planners, coloring books, and more. Cater to various interests and demographics. Consider different formats like print, digital, smart phone, Kindle Scribe and pdf.
- Quality Content:
Ensure that your PLR products are of high quality. Invest in professional design, attractive covers, and well-organized interiors. Quality will set you apart from competitors. Giveaway a freebie for people to check out the quality of your products.
- Regular Updates:
Keep your product catalogue fresh by regularly adding new products. This encourages repeat visits to your store and keeps customers engaged. Decide on a timeline for new product releases. It could be each week or each month but keep it consistent.
- Content Customization:
Offer customization options for customers who want access to more exclusive products. Create a range of products that can only be sold once but at a much higher price. The exclusivity of the product will make it attractive for people who don’t want to edit the standard plr products but want to start selling immediately. Include product preview images that they can just add their business name or logo onto.
- Bundle Deals:
Create bundle deals where customers can purchase multiple products at a discounted price. Bundles are attractive and can boost average order value. An example of this is combine various formats of a product into one e.g. print, digital and smart phone versions.
- Content Variations:
Provide variations of your products, such as different sizes, formats (printable, digital), and color schemes. This caters to a broader audience. A good example of this is to provide different print sizes for printable books for Amazon etc. The three standard formats to start off with would 6 x 9, 8 x 10 and 8.5 x 11.
- Content Licensing:
Consider offering different licensing options for your PLR content. Some customers may want exclusive rights, while others are happy with non-exclusive licenses. Offer a product that has MRR (Master Resale Rights) which enables them to sell the product as PLR to their customers. Limit the number of sales and set a higher price to encourage buyers to invest a ready made product they can well with PLR rights.
- Marketing Strategies:
Utilize various marketing channels such as social media, email marketing, and paid advertising to reach a wider audience. Create engaging content to promote your products.
- Affiliate Program:
Launch an affiliate program to encourage others to promote your products. This can expand your reach and drive more sales. This becomes a win-win situation where your affiliates make money and you do as well in the process.
- Customer Engagement:
Engage with your customers on social media and through email. Ask for feedback, reviews, and testimonials, and use them to improve your products.
- Customer Support:
Provide excellent customer support to address any inquiries or issues promptly. Happy customers are more likely to become repeat buyers. Have a support email or support desk clearly visible on your website. Consider activating a live chat functionality. This provides immediate feedback for customers and make them feel secure that your business is safe to interact with.
- SEO Optimization:
Optimize your product listings with relevant keywords to improve search engine visibility. This can drive organic traffic to your website. Use tags and keywords to describe both the format, sizes and niches that your product caters for.
- Content Creation:
Regularly create content related to your niche. This can include blog posts, YouTube videos, or social media posts that provide value and establish your authority in the niche.
Collaborate with other content creators or influencers in your niche to promote your products to their audience. Group bundle sales are a great way for people to build their email lists when they are starting out.
- Email List Building:
Build and nurture an email list of interested customers. Use email marketing to announce new products, promotions, and exclusive offers. Provide a free product as an incentive.
- Analytics and Testing:
Analyze sales data and customer behavior to make data-driven decisions. Test different pricing strategies, product descriptions, and marketing tactics. Identify which channels are generating the most traffic for you.
Consider rebranding your business if your current branding isn’t resonating with your target audience. A fresh look can breathe new life into your business. Analyse current design trends to keep your business modern and relatable.
- Community Building:
Create a community or forum where your customers can connect, share their experiences, and provide feedback. This fosters a sense of belonging. Facebook groups are great example of this.
- Stay Informed:
Stay updated with industry trends, technologies, and customer preferences. Adapt and evolve your business accordingly. This is critical. You cannot afford to get complacent in business.
Pick one of the above and start implementing the suggestions. You do not have to do everything at once. One step at a time is how you build a successful business.
What other suggestions could you include in this list? I would love to hear your comments and ideas below in the comment section.