Sell the Shovel

During the California Gold Rush in the 1800’s, a few people made money by finding gold. Most did not. However there were some people that became millionaires by selling something else.

They sold the shovels, pans, and other supplies to the thousands of people that flocked to California in search of gold.

One example is Samuel Brannan. He was considered to be the first millionaire west of the Mississippi. He became a millionaire during the California gold rush in 1849 by capitalizing on the needs of miners. He created a monopoly over mining goods and supplies in California.

My name is Di Heuser and over the last three years I have created a profitable business-to-business entity by using the same principle.

By selling the tools and resources to product creators in the low content book niche for Amazon KDP and other platforms, I have helped other people start their own publishing business. The goal is provide customers with products that they can use immediately without a lot of work and get them published or selling to the end consumer.

I have grown this business to the point that I am now able to employ a team of people to help me drive this business to the next level.

Not only that, I now have financial security, and can provide for my family’s needs without stressing each month about money.

My goal is to help you do the same.

This training course will teach you every aspect of creating a PLR and Commercial Use business for the Low Content Book Niche. 

I will share all my secrets with you to help you get started.

Here is just a sample of the training I will be providing:

  • How to do it all on your own when starting
  • Business Management
  • Business Branding
  • Setting up a website with WordPress
  • Accounting
  • Legal Requirements
  • Business Roles
  • Search Engine Optimisation
  • Ecommerce
  • Product Creation – It’s not just about planners and journals
  • Using Master Resale Rights Products to maximise your profits
  • Automation
  • Outsourcing and Bartering
  • Marketing
  • Building an email list
  • Creating a community
  • Traffic generation ideas
  • Creating membership sites for recurring revenue
  • How to systemise your business
  • Succession Planning

I will be adding more modules as the training progresses. The training is provided in both video and/or PDF format. 

We will also be having a monthly Q&A session on Zoom.

Is this training right for you?

Building a serious business takes a lot of time, money and working smart. It is not a hobby.

However you can do this, if you commit to a dedicated daily schedule of getting the work done.

Even if you have a day job which takes up most of your day, you can allocate a number of hours EACH day to getting this done.

It all depends on how determined you are to change your life, even if you are just starting out on your own.

Is it worth it?

Absolutely without a doubt. All the hard work I have put into this business has paid off in a big way. 

  • I am financially stable. 
  • I can afford to employ people to do the bulk of the work
  • I am helping my staff (family members and others) to earn money during these difficult times
  • I get to focus on my strengths which is strategy and creating training materials
  • And then I get to play in the vegetable garden, create junk journals and other fun stuff

I am not a designer. How will I come up with products?

There are so many ways to create different products even if you are not a designer as such.

I will show you how to create a ton of products by:

  • Outsourcing cost effectively
  • Using templates and ready made patterns
  • Create a library of layouts you can re-use over and over again
  • Using automation tools
  • Bartering your skills
  • Using bought commercial use products and modifying them enough to sell as PLR
  • Scanning old books for images (think thrift shops)
  • Using public domain images
  • Repurposing your content into multiple different products
  • Thinking outside the box


Click Here to View the Training Course Outline
Module 1 Start Here
Unit 1 How to use this training
Unit 2 What do you want to learn?
Module 2 What's New
Unit 1 Zoom Q&A Date (16th March 2022) CANCELLED
Module 3 Introduction
Unit 1 Welcome to Sell the Shovel
Module 4 Principles of a Successful Home Based Business
Unit 1 The Unique Challenges of a Home Business
Unit 2 The 7 Principles of a Lean Home Business
Unit 3 The Principle of Preparation
Unit 4 The Principle of Productivity
Unit 5 The Principle of Practice
Unit 6 The Principle of Prioritization
Unit 7 The Principle of Prevention
Unit 8 The Principle of Prediction
Unit 9 The Principle of Performance
Unit 10 The 2 Practices of Operating a Business
Unit 11 Summary
Module 5 Business Planning
Unit 1 What is a Business Plan and Why Do You Need One?
Unit 2 How to Pick Your Online Business Model
Unit 3 How to Conduct Market Research for Your Business
Unit 4 How to Define Your Unique Value Proposition
Unit 5 How to Write Your Elevator Speech for Your UVP
Unit 6 How to Set Your Short and Long Term Business Goals
Unit 7 How to Develop Your Sales and Marketing Plan
Unit 8 Determine Obstacles and Resources Needed
Unit 9 How to Implement Your Business Plan for Ultimate Success
Unit 10 The Essentials You Need to Know for Estimating Future Revenue
Unit 11 How to Determine If Your Business Plan Will Be Profitable
Unit 12 Download Documents
Module 6 Statutory Requirements
Unit 1 Introduction
Unit 2 USA
Module 7 Systems and Processes
Unit 1 Getting Started - Download, Track and Rank
Unit 2 Automation and Systems Workbook
Module 8 Accounting
Unit 1 Benefits of Hiring an Accountant for Your Business
Unit 2 Finance Tips All Business Owners Should Follow
Unit 3 Online Accounting Sytems
Unit 4 How to Find a Tax Consultant That Meets Your Business Needs
Unit 5 How to Reduce Your Small Business Tax Bill
Unit 6 Reasons to Separate Your Business Finances from Personal Finances
Module 9 Business Branding
Unit 1 What is your business?
Unit 2 Who is your client?
Unit 3 Content is King
Unit 4 Authenticity and Transparency
Unit 5 Download Documents
Module 10 Website
Unit 1 Buying a Domain and Hosting
Unit 2 Setting Up Name Servers
Unit 3 Overview of CPanel
Unit 4 Installing a SSL Certificate
Unit 5 Creating Email Addresses
Unit 6 Upgrading PHP Version
Module 11 WordPress
Unit 1 Overview
Unit 2 Installation
Unit 3 The Basics of WordPress
Unit 4 Backing Up Your Site
Unit 5 Upgrading WordPress
Unit 6 Finding Compatible Themes
Unit 7 Using the default theme
Unit 8 Editor Layout Part 1
Unit 9 Editor Layout Part 2
Unit 10 Adding Blocks
Unit 11 Customizing Blocks
Unit 12 Manipulating Blocks Part 1
Unit 13 Manipulating Blocks Part 2
Unit 14 Adding and Customizing Text
Unit 15 Adding Images
Unit 16 Adding Lists
Unit 17 Adding Videos
Unit 18 Adding Audio
Unit 19 Image Overlay
Unit 20 Conclusion
Module 12 WooCommerce
Unit 1 Introduction
Unit 2 Themes
Unit 3 General
Unit 4 Products
Unit 5 Organisation
Unit 6 Attributes
Unit 7 Expansion
Unit 8 Automation
Module 13 Search Engine Optimisation
Unit 1 How Search Engines Work
Unit 2 Why is SEO Necessary?
Unit 3 Design your Content with Search Engines in mind
Unit 4 Keyword Research
Unit 5 Measurement and Tracking Results
Unit 6 Download Documents
Module 14 Membership Sites
Unit 1 Ideas for a Membership Site
Unit 2 How to create your Membership Program Workbook
Unit 3 Download the Calendar
Unit 4 Download Checklist
Unit 5 Membership Software
Unit 6 aMember
Module 15 Product Creation
Unit 1 Download Workbook and Action Guide
Module 16 Outsourcing
Unit 1 Download Workbook and Action Plan
Module 17 Marketing
Unit 1 How to use Pinterest
Unit 2 Build your Instagram Brand
Unit 3 Using Facebook Groups
Unit 4 YouTube Marketing
Module 18 Building an email list
Unit 1 What content to send to build the relationship and credibility
Unit 2 How to come up with Irresistible Offers Your Customer will Love to Buy
Unit 3 How to Get Loads of Leads onto your List (both Free and Paid)
Unit 4 Testing and Tracking your List Building
Unit 5 Download Documents
Module 19 Succession Planning
Unit 1 Download Files
Module 20 Master Resale Rights Products for You
Unit 1 Cherry Vineyard Pack
Unit 2 Grey Matter Pack
Unit 3 2022 Weekly Planner
Module 21 Q&A Zoom Call Replays
Unit 1 Q&A Zoom Call - 6 October 2021

Bonus Resources with MRR Rights

These are just a few of the Master Resale Rights Products that I will be adding as a bonus for you. I  will be adding more as we go along.

These MRR products will give you a head start for your business. You can resell them as PLR products to your customers by breaking them up into smaller packs, combine them with a planner or journal as a bonus, create print books covers, decorate journals and planners and more.

Click on each image to see what you get.

Please note there are NO refunds. I will be providing a truckload of MRR resources that you will be able to re-sell immediately as PLR.

Once you purchase, you will see a new product listed under the Training tab in your dashboard

If you have any questions or issues, please feel free to contact me. I normally respond within 24 hours with the possible exception of weekends.

Diana Heuser

Diana Heuser

No Refunds

Please note there are NO refunds on our products because they are digital downloads that you can start reselling immediately.

Before you spend any of your hard earned money: (Scroll down)

  • This is NOT a get-rich-quick business idea. It does take work but it is worth it, if you commit to doing the work.
  • We have thousands of customers who are making a good living re-selling our products but it does take work and time.
  • Watch the Getting Started video here. This will help you to understand what needs to be done.
  • You have either PowerPoint or Affinity Publisher on your computer to edit the documents.
  • Every product on our site has either detailed product previews or a online flipbook to see what is in the package you are buying.
  • All our products are delivered in ZIP format. You have to unzip or extract the files onto your computer before you are able to work with them.
  • Any product you buy will not be emailed to you. You have to log into your account on our site and download it from your dashboard.
  • You cannot re-sell the source (PowerPoint or Affinity Publisher) document for the planner. You must save it as a PDF.
  • You create your own product previews and do NOT use our logo or Company name on Etsy or any other platform. Unfortunately some people have just uploaded our product previews and then we get accused of using their products, when in fact it is the other way around. We do issue take-down notices on Etsy (after trying to contact the sellers to remove it) if the previews are not changed.
  • If you raise a chargeback just because you regret buying the product,  this is classified as consumer fraud. Unfortunately due to the high number of disputes raised by unethical people, we have been forced to implement this policy and we fight every chargeback. We always win our cases with Paypal


Now having got all the grumpy stuff out of the way, this is a great way for you to make money. If you are prepared to spend some time marketing and honing your skills you can make a decent living, if not a very profitable side-hustle. The only person who can do that for you is yourself. We are here to help in anyway. 

Next Steps: 

  • Download one of our FREE products to test the market and to establish whether this is the business for you.
  • join our Facebook group to ask questions and network with other successful re-sellers.
  • If you have a problem, please submit a support ticket on your dashboard or send us an email

Di and Simone