Sell the Shovel

During the California Gold Rush in the 1800’s, a few people made money by finding gold. Most did not. However there were some people that became millionaires by selling something else.

They sold the shovels, pans, and other supplies to the thousands of people that flocked to California in search of gold.

One example is Samuel Brannan. He was considered to be the first millionaire west of the Mississippi. He became a millionaire during the California gold rush in 1849 by capitalizing on the needs of miners. He created a monopoly over mining goods and supplies in California.

My name is Di Heuser and over the last three years I have created a profitable business-to-business entity by using the same principle.

By selling the tools and resources to product creators in the low content book niche for Amazon KDP and other platforms, I have helped other people start their own publishing business. The goal is provide customers with products that they can use immediately without a lot of work and get them published or selling to the end consumer.

I have grown this business to the point that I am now able to employ a team of people to help me drive this business to the next level.

Not only that, I now have financial security, and can provide for my family’s needs without stressing each month about money.

My goal is to help you do the same.

This training course will teach you every aspect of creating a PLR and Commercial Use business for the Low Content Book Niche. 

I will share all my secrets with you to help you get started.

Here is just a sample of the training I will be providing:

  • How to do it all on your own when starting
  • Business Management
  • Business Branding
  • Setting up a website with WordPress
  • Accounting
  • Legal Requirements
  • Business Roles
  • Search Engine Optimisation
  • Ecommerce
  • Product Creation – It’s not just about planners and journals
  • Using Master Resale Rights Products to maximise your profits
  • Automation
  • Outsourcing and Bartering
  • Marketing
  • Building an email list
  • Creating a community
  • Traffic generation ideas
  • Creating membership sites for recurring revenue
  • How to systemise your business
  • Succession Planning

I will be adding more modules as the training progresses. The training is provided in both video and/or PDF format. 

We will also be having a monthly Q&A session on Zoom.

Is this training right for you?

Building a serious business takes a lot of time, money and working smart. It is not a hobby.

However you can do this, if you commit to a dedicated daily schedule of getting the work done.

Even if you have a day job which takes up most of your day, you can allocate a number of hours EACH day to getting this done.

It all depends on how determined you are to change your life, even if you are just starting out on your own.

Is it worth it?

Absolutely without a doubt. All the hard work I have put into this business has paid off in a big way. 

  • I am financially stable. 
  • I can afford to employ people to do the bulk of the work
  • I am helping my staff (family members and others) to earn money during these difficult times
  • I get to focus on my strengths which is strategy and creating training materials
  • And then I get to play in the vegetable garden, create junk journals and other fun stuff

I am not a designer. How will I come up with products?

There are so many ways to create different products even if you are not a designer as such.

I will show you how to create a ton of products by:

  • Outsourcing cost effectively
  • Using templates and ready made patterns
  • Create a library of layouts you can re-use over and over again
  • Using automation tools
  • Bartering your skills
  • Using bought commercial use products and modifying them enough to sell as PLR
  • Scanning old books for images (think thrift shops)
  • Using public domain images
  • Repurposing your content into multiple different products
  • Thinking outside the box


Click Here to View the Training Course Outline
Module 1 Start Here
Unit 1 How to use this training  
Unit 2 What do you want to learn?  
Module 2 What's New
Unit 1 Zoom Q&A Date (16th March 2022) CANCELLED  
Module 3 Introduction
Unit 1 Welcome to Sell the Shovel  
Module 4 Principles of a Successful Home Based Business
Unit 1 The Unique Challenges of a Home Business  
Unit 2 The 7 Principles of a Lean Home Business  
Unit 3 The Principle of Preparation  
Unit 4 The Principle of Productivity  
Unit 5 The Principle of Practice  
Unit 6 The Principle of Prioritization  
Unit 7 The Principle of Prevention  
Unit 8 The Principle of Prediction  
Unit 9 The Principle of Performance  
Unit 10 The 2 Practices of Operating a Business  
Unit 11 Summary  
Module 5 Business Planning
Unit 1 What is a Business Plan and Why Do You Need One?  
Unit 2 How to Pick Your Online Business Model  
Unit 3 How to Conduct Market Research for Your Business  
Unit 4 How to Define Your Unique Value Proposition  
Unit 5 How to Write Your Elevator Speech for Your UVP  
Unit 6 How to Set Your Short and Long Term Business Goals  
Unit 7 How to Develop Your Sales and Marketing Plan  
Unit 8 Determine Obstacles and Resources Needed  
Unit 9 How to Implement Your Business Plan for Ultimate Success  
Unit 10 The Essentials You Need to Know for Estimating Future Revenue  
Unit 11 How to Determine If Your Business Plan Will Be Profitable  
Unit 12 Download Documents  
Module 6 Statutory Requirements
Unit 1 Introduction  
Unit 2 USA  
Module 7 Systems and Processes
Unit 1 Getting Started - Download, Track and Rank  
Unit 2 Automation and Systems Workbook  
Module 8 Accounting
Unit 1 Benefits of Hiring an Accountant for Your Business  
Unit 2 Finance Tips All Business Owners Should Follow  
Unit 3 Online Accounting Sytems  
Unit 4 How to Find a Tax Consultant That Meets Your Business Needs  
Unit 5 How to Reduce Your Small Business Tax Bill  
Unit 6 Reasons to Separate Your Business Finances from Personal Finances  
Module 9 Business Branding
Unit 1 What is your business?  
Unit 2 Who is your client?  
Unit 3 Content is King  
Unit 4 Authenticity and Transparency  
Unit 5 Download Documents  
Module 10 Website
Unit 1 Buying a Domain and Hosting  
Unit 2 Setting Up Name Servers  
Unit 3 Overview of CPanel  
Unit 4 Installing a SSL Certificate  
Unit 5 Creating Email Addresses  
Unit 6 Upgrading PHP Version  
Module 11 WordPress
Unit 1 Overview  
Unit 2 Installation  
Unit 3 The Basics of WordPress  
Unit 4 Backing Up Your Site  
Unit 5 Upgrading WordPress  
Unit 6 Finding Compatible Themes  
Unit 7 Using the default theme  
Unit 8 Editor Layout Part 1  
Unit 9 Editor Layout Part 2  
Unit 10 Adding Blocks  
Unit 11 Customizing Blocks  
Unit 12 Manipulating Blocks Part 1  
Unit 13 Manipulating Blocks Part 2  
Unit 14 Adding and Customizing Text  
Unit 15 Adding Images  
Unit 16 Adding Lists  
Unit 17 Adding Videos  
Unit 18 Adding Audio  
Unit 19 Image Overlay  
Unit 20 Conclusion  
Module 12 WooCommerce
Unit 1 Introduction  
Unit 2 Themes  
Unit 3 General  
Unit 4 Products  
Unit 5 Organisation  
Unit 6 Attributes  
Unit 7 Expansion  
Unit 8 Automation  
Module 13 Search Engine Optimisation
Unit 1 How Search Engines Work  
Unit 2 Why is SEO Necessary?  
Unit 3 Design your Content with Search Engines in mind  
Unit 4 Keyword Research  
Unit 5 Measurement and Tracking Results  
Unit 6 Download Documents  
Module 14 Membership Sites
Unit 1 Ideas for a Membership Site  
Unit 2 How to create your Membership Program Workbook  
Unit 3 Download the Calendar  
Unit 4 Download Checklist  
Unit 5 Membership Software  
Unit 6 aMember  
Module 15 Product Creation
Unit 1 Download Workbook and Action Guide  
Module 16 Outsourcing
Unit 1 Download Workbook and Action Plan  
Module 17 Marketing
Unit 1 How to use Pinterest  
Unit 2 Build your Instagram Brand  
Unit 3 Using Facebook Groups  
Unit 4 YouTube Marketing  
Module 18 Building an email list
Unit 1 What content to send to build the relationship and credibility  
Unit 2 How to come up with Irresistible Offers Your Customer will Love to Buy  
Unit 3 How to Get Loads of Leads onto your List (both Free and Paid)  
Unit 4 Testing and Tracking your List Building  
Unit 5 Download Documents  
Module 19 Succession Planning
Unit 1 Download Files  
Module 20 Master Resale Rights Products for You
Unit 1 Cherry Vineyard Pack  
Unit 2 Grey Matter Pack  
Unit 3 2022 Weekly Planner  
Module 21 Q&A Zoom Call Replays
Unit 1 Q&A Zoom Call - 6 October 2021  

Bonus Resources with MRR Rights

These are just a few of the Master Resale Rights Products that I will be adding as a bonus for you. I  will be adding more as we go along.

These MRR products will give you a head start for your business. You can resell them as PLR products to your customers by breaking them up into smaller packs, combine them with a planner or journal as a bonus, create print books covers, decorate journals and planners and more.

Click on each image to see what you get.

Please note there are NO refunds. I will be providing a truckload of MRR resources that you will be able to re-sell immediately as PLR.

Once you purchase, you will see a new product listed under the Training tab in your dashboard

If you have any questions or issues, please feel free to contact me. I normally respond within 24 hours with the possible exception of weekends.

Diana Heuser

Diana Heuser